PrivCo Has a New Look

PrivCo, the private company information database, got a face lift over the weekend. For a review of the new interface, see their PrivCo re-design overview document.

Access to PrivCo is available from the Kresge Library's A-Z Database page.

Kresge 5th Annual Food Drive

Join Kresge Library Services for our 5th springtime food drive for Washtenaw County food banks. 
From Wednesday April 13th  through Friday, June 10, the Kresge Library Services will be collecting non-perishable food items and other personal products at the Reference desk in the modular buildings. The offices are open from 8am-5pm.  Please help us by donating:

• Non-perishable food products
• Contained in factory-sealed containers
• Currently not expired products
• Not in glass containers (most food banks avoid these as they can break in transit)All donation are greatly appreciated!
  

Brand Share-of-Market Data now Available in Sports Business Research Network

Kresge Library has just purchased access to the SBRnet Brand Share-of-Market reports covering the 15 leading consumer product categories frequently involved in sport sponsorship. Share-of-market not only dictates the marketer’s overall strategy when deciding whether to sponsor a sport altogether; it also strongly influences their choice of broadcast, social and print media used to activate a sponsorship.

Sports Business Research Network is available on the Library's A-Z Database page.

Brand share analytics provide vital information for sponsorship evaluation and activation, helping to answer questions such as 

• Which brand of car/truck to college football fans drive most often?
• Which brand of energy drink have MLB fans drank most often in the past 12 months?
• Which brand of cell phone do NHL fans used most often?
• Which brand of credit card do fans of Golf use most often?

Product categories covered:

Airlines Automobile Insurance Automobiles Basketball Shoes Brokerage Services

Car Rental Agencies Cell Phones Cell Phone Communication Services Credit Cards Cross Training/Fitness Shoes

Energy Drinks Running/Jogging Shoes Soft Drinks Sports Drinks Tablet Computers

Sports covered:

• All Fans
• Automobile Brands Share-of-Market
• College Basketball
• College Football
• Golf
• High School Football
• IndyCar
• Minor League Baseball
• Minor League Hockey
• Mixed Martial Arts
• MLB
• MLS
• NASCAR
• NBA
• NFL
• NHL
• Running
• Soccer (non-USA)
• Tennis

ProQuest Service Outage

On Saturday March 12, 2016, ProQuest will be installing critical firmware updates to its systems infrastructure. The window is scheduled to begin at 10:00 PM EDT and will last for eight (8) hours.

Users attempting to access these products during the downtime will be re-directed to a web page explaining the scheduled maintenance. Please contact ProQuest Global Technical Support if you have questions or need assistance.

Avention is now OneSource - with a New Interface

Avention, the company information database, has changed its name back to OneSource. You may remember the last time it changed. The database name has been in effect for a few weeks. The new interface will launch on March 11.

This interface is dashboard based and gives you quick access to the most common types of searches available in OneSource. These new search forms provide access to all of the variables available for each type of search on the screen. No more hidden filters, you set your options and then search.

OneSource can be found on the A-Z Database page and is available to all UM users and Ross Alumni.

Current Issues of Institutional Investor Journals Now Available Online

Online access to the current issues of the Institutional Investor Journals is now available to the Ross Community. The Institutional Investor site provides online access to the most current issue as well as issues for the past 3 years. To locate all available issues, search the Kresge Journal Locator.

Institutional Investor Journals

• Practical Applications
• The Journal of Alternative Investments
• The Journal of Derivatives
• The Journal of Fixed Income
• The Journal of Index Investing
• The Journal of Investing
• The Journal of Portfolio Management
• The Journal of Private Equity
• The Journal of Retirement
• The Journal of Structured Finance
• The Journal of Trading
• The Journal of Wealth Management

ProQuest Service Outage 10pm

On January 16, 2016, ProQuest will be upgrading its systems infrastructure to improve performance, security, and overall reliability of your products. The window is scheduled to begin at 10:00 PM Eastern Standard Time and will last for 8 hours.