Brand Share-of-Market Data now Available in Sports Business Research Network

Kresge Library has just purchased access to the SBRnet Brand Share-of-Market reports covering the 15 leading consumer product categories frequently involved in sport sponsorship. Share-of-market not only dictates the marketer’s overall strategy when deciding whether to sponsor a sport altogether; it also strongly influences their choice of broadcast, social and print media used to activate a sponsorship.

Sports Business Research Network is available on the Library's A-Z Database page.

Brand share analytics provide vital information for sponsorship evaluation and activation, helping to answer questions such as 

• Which brand of car/truck to college football fans drive most often?
• Which brand of energy drink have MLB fans drank most often in the past 12 months?
• Which brand of cell phone do NHL fans used most often?
• Which brand of credit card do fans of Golf use most often?

Product categories covered:

Airlines Automobile Insurance Automobiles Basketball Shoes Brokerage Services

Car Rental Agencies Cell Phones Cell Phone Communication Services Credit Cards Cross Training/Fitness Shoes

Energy Drinks Running/Jogging Shoes Soft Drinks Sports Drinks Tablet Computers

Sports covered:

• All Fans
• Automobile Brands Share-of-Market
• College Basketball
• College Football
• Golf
• High School Football
• IndyCar
• Minor League Baseball
• Minor League Hockey
• Mixed Martial Arts
• MLB
• MLS
• NASCAR
• NBA
• NFL
• NHL
• Running
• Soccer (non-USA)
• Tennis