Friday, April 8, 2016

Brand Share-of-Market Data now Available in Sports Business Research Network

Kresge Library has just purchased access to the SBRnet Brand Share-of-Market reports covering the 15 leading consumer product categories frequently involved in sport sponsorship. Share-of-market not only dictates the marketer’s overall strategy when deciding whether to sponsor a sport altogether; it also strongly influences their choice of broadcast, social and print media used to activate a sponsorship.

Sports Business Research Network is available on the Library's A-Z Database page.

Brand share analytics provide vital information for sponsorship evaluation and activation, helping to answer questions such as 

  • Which brand of car/truck to college football fans drive most often?
  • Which brand of energy drink have MLB fans drank most often in the past 12 months?
  • Which brand of cell phone do NHL fans used most often?
  • Which brand of credit card do fans of Golf use most often?

Product categories covered:

Automobile Insurance
Basketball Shoes
Brokerage Services
Car Rental Agencies
Cell Phones
Cell Phone Communication Services
Credit Cards
Cross Training/Fitness Shoes
Energy Drinks
Running/Jogging Shoes
Soft Drinks
Sports Drinks
Tablet Computers

Sports covered:
  • All Fans
  • Automobile Brands Share-of-Market
  • College Basketball
  • College Football
  • Golf
  • High School Football
  • IndyCar
  • Minor League Baseball
  • Minor League Hockey
  • Mixed Martial Arts
  • MLB
  • MLS
  • NBA
  • NFL
  • NHL
  • Running
  • Soccer (non-USA)
  • Tennis

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