Ad$pender is now Advertising Insights
Advertising Insights, the new platform from Kantar Media, has replaced Ad$pender effective today. The new interface provides a more modern look and feel and is now available using IP authentication. Users will no longer have to provide a username and password for access.
Advertising Insights provides access to spend and media mix trends for brand investment analysis. Advertising Insights tracks advertising spending by companies, products, and brands across many media channels including network TV, cable TV, syndication, Internet, magazines, and outdoor advertising.
Create and download custom reports to:
Create and download custom reports to:
- Understand brands’ investment strategies in detail
- Compare campaigns on specific competitive sets
- Focus on campaign detail through a wide range of metrics (spend, Share of Voice)
Advertising Insights is available to Ross Users only and is available from the Library's A-Z Database Page.
