Monday, April 25, 2016

PrivCo Has a New Look

PrivCo, the private company information database, got a face lift over the weekend. For a review of the new interface, see their PrivCo re-design overview document.

Access to PrivCo is available from the Kresge Library's A-Z Database page.

Wednesday, April 13, 2016

Kresge 5th Annual Food Drive

Join Kresge Library Services for our 5th springtime food drive for Washtenaw County food banks. 
From Wednesday April 13th  through Friday, June 10, the Kresge Library Services will be collecting non-perishable food items and other personal products at the Reference desk in the modular buildings. The offices are open from 8am-5pm.  Please help us by donating:
  • Non-perishable food products
  • Contained in factory-sealed containers
  • Currently not expired products
  • Not in glass containers (most food banks avoid these as they can break in transit)All donation are greatly appreciated!

Friday, April 8, 2016

Brand Share-of-Market Data now Available in Sports Business Research Network

Kresge Library has just purchased access to the SBRnet Brand Share-of-Market reports covering the 15 leading consumer product categories frequently involved in sport sponsorship. Share-of-market not only dictates the marketer’s overall strategy when deciding whether to sponsor a sport altogether; it also strongly influences their choice of broadcast, social and print media used to activate a sponsorship.

Sports Business Research Network is available on the Library's A-Z Database page.

Brand share analytics provide vital information for sponsorship evaluation and activation, helping to answer questions such as 

  • Which brand of car/truck to college football fans drive most often?
  • Which brand of energy drink have MLB fans drank most often in the past 12 months?
  • Which brand of cell phone do NHL fans used most often?
  • Which brand of credit card do fans of Golf use most often?

Product categories covered:

Automobile Insurance
Basketball Shoes
Brokerage Services
Car Rental Agencies
Cell Phones
Cell Phone Communication Services
Credit Cards
Cross Training/Fitness Shoes
Energy Drinks
Running/Jogging Shoes
Soft Drinks
Sports Drinks
Tablet Computers

Sports covered:
  • All Fans
  • Automobile Brands Share-of-Market
  • College Basketball
  • College Football
  • Golf
  • High School Football
  • IndyCar
  • Minor League Baseball
  • Minor League Hockey
  • Mixed Martial Arts
  • MLB
  • MLS
  • NBA
  • NFL
  • NHL
  • Running
  • Soccer (non-USA)
  • Tennis