Ad$pender is now Advertising Insights

Ad$pender is now Advertising Insights

Advertising Insights, the new platform from Kantar Media, has replaced Ad$pender effective today. The new interface provides a more modern look and feel and is now available using IP authentication. Users will no longer have to provide a username and password for access. 

Advertising Insights provides access to spend and media mix trends for brand investment analysis. Advertising Insights tracks advertising spending by companies, products, and brands across many media channels including network TV, cable TV, syndication, Internet, magazines, and outdoor advertising.

Create and download custom reports to:

• Understand brands’ investment strategies in detail
• Compare campaigns on specific competitive sets
• Focus on campaign detail through a wide range of metrics (spend, Share of Voice)

Advertising Insights is available to Ross Users only and is available from the Library's A-Z Database Page.

WRDS Two-Factor Authentication Coming December 5th.

WRDS Two-Factor Authentication (2FA) by Duo Security will launch next week starting on November 28. WRDS has partnered with Duo Security, recognized as an industry standard, and is designed to be a simple and secure method for enhancing security. This is the same Two-Factor Authentication used to access University of Michigan resources. Two-Factor Authentication will be required for all WRDS web logins starting on December 5, 2022.

A second WRDS 2FA phase will apply to SSH access and is scheduled to launch in early 2023.

We encourage all users to review the WRDS 2FA documentation & FAQ for detailed instructions and answers to common questions.  
How to login to WRDS using 2FA
FAQ for 2FA by Duo

Sports & Gaming reports now available on Mintel Academic

Kresge now has access to Sports & Gaming reports on Mintel Academic. Mintel Market Reports look at consumer habits, industry leaders, innovations, past and present market dynamics, and future market predictions.

The Sports & Gaming covers:

• Sponsorships & Sports Marketing
• Global Sporting Events
• eSports
• College Football & Basketball

Access includes:

• 50+ reports (including historical reports)
• Access to Mintel Analysts for presentation or class visit
• Access to Client Success Team for research or project assistance 

The reports will be available until July 14, 2025.