Wednesday, December 17, 2014


New Database - Local Market Audience Analyst

Local Market Audience Analyst from SRDS is a consumer market research tool that delivers sophisticated demographic, segmentation, and targeting data for media planners and consumer marketers. This database contains data from Nielsen Demographics and PRIZM and is a good complement to our other consumer data sources such as SimplyMap and Demographics Now.

Local Market Audience Analyst can be found on the Kresge Library's A-Z Database page. Access is limited to Ross users only.