Wednesday, December 17, 2014

New Database - Local Market Audience Analyst

Local Market Audience Analyst from SRDS is a consumer market research tool that delivers sophisticated demographic, segmentation, and targeting data for media planners and consumer marketers. This database contains data from Nielsen Demographics and PRIZM and is a good complement to our other consumer data sources such as SimplyMap and Demographics Now.

Local Market Audience Analyst can be found on the Kresge Library's A-Z Database page. Access is limited to Ross users only.

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