Advertising Redbooks, a directory of advertising agencies and other commercial firms, has recently been purchased by a new vendor. The database is now available on the Winmo platform through the REDBOOKS link on the Library's A-Z Database page.
The new platform provides access to the same content, but with a new interface. Use the options under Advanced Search to find advertising agency information. The Creative section provides access to print and video advertisements.
REDBOOKS can be accessed via the Library's A-Z Database page. Access is available to all UM Ann Arbor Campus users.
Note: There are several parts of the Winmo platform that are not a part of the Library's subscription. Content access is limited to Advanced Search (Companies, Brands, Agencies, All Contacts) and Creative options only. All other content is not available.
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