Advertising Redbooks is now REDBOOKS

Advertising Redbooks, a directory of advertising agencies and other commercial firms, has recently been purchased by a new vendor. The database is now available on the Winmo platform through the REDBOOKS link on the Library's A-Z Database page. 

The new platform provides access to the same content, but with a new interface. Use the options under Advanced Search to find advertising agency information. The Creative section provides access to print and video advertisements.

REDBOOKS can be accessed via the Library's A-Z Database page. Access is available to all UM Ann Arbor Campus users.

Note: There are several parts of the Winmo platform that are not a part of the Library's subscription. Content access is limited to Advanced Search (Companies, Brands, Agencies, All Contacts) and Creative options only. All other content is not available.

D&B Hoovers Downloading is Not Working

D&B Hoovers is not currently allowing for downloads of records from company lists.  We are working with the vendor to try to resolve this issue.  You may currently retrieve OneStop reports for any company with D&B Hoovers.

In the interim, please use Mergent Intellect, Orbis or RefUSA as an alternative for downloading company information. 

4th of July Holiday Hours

Kresge Library Services will be closed Thursday, July 4th 2019 for the holiday.  Hours will be shortened the following day, July 5th to 10:00am to 3:00pm with full closure for the weekend.  Regular hours will resume Monday, July 8th. 

8th Annual Kresge Food Drive - Update

The 8th Kresge Annual Food Drive has come to a close and was a success. Together we collected over 33 boxes of food for Washtenaw County charities! We wish to thank everyone for your generous donations.

Fair Use Week @ U-M Library

From March 19 to 21, the U-M Library Copyright Office invites you to join us in celebrating Fair Use Week with a line-up of events that are free and open to the public. 

• Fair Use Week: Copyright Bingo - March 19, 2019, 12:00 pm to 1:00 pm
• Fair Use and Universities:  25 years of publishers fighting over the use of excerpts - March 20, 2019, 3:00 to 4:00 pm
• Fair Use Week: ‘Fair Use, What’s the Big Idea?’- Thursday, March 21, 12pm-1pm

Brought to you by the U-M Library Copyright Office and Fair Use Week!  If you have any questions about the event, please contact copyright@umich.edu. 

Trademark Workshops

The Art, Architecture & Engineering Library presents a series of three workshops from the US Patent & Trademark Office, led by Managing Attorney Craig Morris from the Office of the Commissioner for Trademarks.

Trademark Basics Program - Session 1
Tuesday March 26th
6:00pm - 7:30 pm
This workshop will cover how trademarks, copyrights, patents, domain names, and business name registrations all differ.
Also covered:
-what to do if another trademark owner sends a "cease-and-desist" letter
-how to apply to seek federal registration and the role of the USPTO
-how to avoid "scams" perpetrated by companies that request fees for services not required by the USPTO
-the importance of doing a complete search and whether or not to use an attorney

Where: RM 1180 Duderstadt Center
University of Michigan North Campus
2281 Bonisteel Blvd
Ann Arbor MI 48109-2094

Please register here

Trademark Basics Program - Session 2
Wednesday March 27th
9:30am-11:00 am
This workshop will cover how trademarks, copyrights, patents, domain names, and business name registrations all differ.
Also covered:
-what to do if another trademark owner sends a "cease-and-desist" letter
-how to apply to seek federal registration and the role of the USPTO
-how to avoid "scams" perpetrated by companies that request fees for services not required by the USPTO
-the importance of doing a complete search and whether or not to use an attorney

Where: Ann Arbor SPARK
SPARK Central Innovation Center
330 E. Liberty St, Lower Level
Ann Arbor, MI 48104

Please register here

USPTO’s Outreach Program for Graphic Designers
Wednesday March 27th
2:00pm-3:00 pm
The United States Patent and Trademark Office (USPTO) is looking to partner with colleges and universities that offer programs in graphic design, in order to present informational lectures on trademarks and copyrights. Graphic designers will learn the fundamentals of both trademarks and copyrights and the potential pitfalls of infringement. This program highlights how success as a graphic designer has as much to do with legal and ethical considerations as it does about being creative.

Where: Stamps Common Room 2440
Stamps Schools of Art & Design
University of Michigan
2000 Bonisteel Blvd.
Ann Arbor MI 48109-2069

Please register here

Market Data Added to Ad$pender

Data on advertising spending for over 100 US markets has been added to the Ad$pender database. Search for spending by market for brands, products and companiesn by media type. Market Data is available through December 31, 2019 thanks to research funding from the Economics Department.

Ad$pender is available on the Library's A-Z Database page